The following link will lead you to an article, that shows a different approach towards ultrarunning.

In my 12 years of multiday running I have learned that the outer journey, the race, is a symbol for the inner journey and both are interrelated.
Big companies are booking expensive survival camps and adventure happenings, for their top managers, so that  they are able to learn more about themselves and be prepared for difficult situations in the reallife.
For methis race serves this purpose.